Client: HealthifyStudio
Role: Lead Graphic Designer
Design Synopsis: Branding Guidelines, Social Media Grid, In-App marketing, Email Marketing, Google Ads
Background: During the Coronavirus pandemic, HealthifyMe created an online world of fitness called HealthifyStudio where fitness coaches around the world would deliver classes to ensure that their users stay physically active even when indoors. The design challenge was to break the barrier between the screen and at-home fitness.
Role: Lead Graphic Designer
Design Synopsis: Branding Guidelines, Social Media Grid, In-App marketing, Email Marketing, Google Ads
Background: During the Coronavirus pandemic, HealthifyMe created an online world of fitness called HealthifyStudio where fitness coaches around the world would deliver classes to ensure that their users stay physically active even when indoors. The design challenge was to break the barrier between the screen and at-home fitness.
The branding guidelines were scaled for use across App UI, Website, Social Media, Web Marketing, Google Ads and Playstore graphics.
The coaches were the pride of HealthifyStudio and had to be showcased as a complete spectrum of health support for the users online, with their different personalities and practices standing out.
The social media grid was envisioned as an attractive force for anyone seeking motivation to workout indoors. It created a growing, inclusive community for whom health is not a task but a lifestyle.
The graphics included regular updates about workshops and classes that kept the coaches in the spotlight.
The introductory emails were kept brief, graphic and friendly to help users navigate a new world of online classes.
The brand assets were kept modular and scalable, to create presence even in the least amount of real estate such as Google Ad banners.
HealthifyStudio was a brand that had to be created and scaled to the millions of users against the unprecedented pressures of the pandemic and at never-before speed. It emerged as a successful, recognisable entity of HealthifyMe which brought the power of the coaches to the forefront of at home fitness.