Client: HealthifyMe
Role: Lead Graphic Designer
Design Synopsis: Branding Guidelines, Digital & Print marketing, Social Media Graphics, Campaign Management, Email Marketing, UI, Investor Decks, Google Ads, ASO (App Search Optimization) on Google Play
Background: HealthifyMe Wellness Products and Services is India's largest and best loved health and fitness platform. With over 10 Million downloads, coaches in all regional backgrounds, tie ups with leading hospitals and corporates and a presence in Singapore, Malaysia, the Middle East, it is a rapidly expanding start up.
Role: Lead Graphic Designer
Design Synopsis: Branding Guidelines, Digital & Print marketing, Social Media Graphics, Campaign Management, Email Marketing, UI, Investor Decks, Google Ads, ASO (App Search Optimization) on Google Play
Background: HealthifyMe Wellness Products and Services is India's largest and best loved health and fitness platform. With over 10 Million downloads, coaches in all regional backgrounds, tie ups with leading hospitals and corporates and a presence in Singapore, Malaysia, the Middle East, it is a rapidly expanding start up.
The challenge was to make health and wellness an inseparable part of the user's day by presenting it as an easy to use, informative and fun part of the Indian lifestyle.
HealthifyMe's users range from IT professionals in metros to housewives in smaller cities to 60+ year olds fighting health conditions. The appeal had to be countrywide, across generations, warm and quintessentially Indian - an India looking into the future and embracing tech.
India, meet AI!
For many Indians, HealthifyMe was their introduction to AI. RIA, the health bot, held a tough fight against moms, nanis, uncles and everyone who has ready advice when it comes to
"What should I eat today?"
For many this was the app which taught them to be comfortable with entering personal data everyday. HealthifyMe was a brand that had to build trust in millions of households that were embracing tech.
"What should I eat today?"
For many this was the app which taught them to be comfortable with entering personal data everyday. HealthifyMe was a brand that had to build trust in millions of households that were embracing tech.
As they ventured in South East Asia, HealthifyMe expanded to new visual cultures and trends. The graphics had to reflect the cuisine, celebrations and practices of the users who were joining from overseas. The guidlines and brand collaterals were prepared to scale to any other international soils that the app takes root in the future.