Client: HealthifyMe Eat Better
Role: Senior Graphic Designer
Design Synopsis: Branding, Packaging Design, Marketing Graphics
Background: Eat Better is a nutritionist approved solution for healthy snacking by HealthifyMe. The products had to communicate a balance between health and flavour at a glance, with a purely online presence.
Role: Senior Graphic Designer
Design Synopsis: Branding, Packaging Design, Marketing Graphics
Background: Eat Better is a nutritionist approved solution for healthy snacking by HealthifyMe. The products had to communicate a balance between health and flavour at a glance, with a purely online presence.
As India's most widely used nutrition tracker, HealthifyMe wanted their snack packaging to communicate the nutritional information, healthy ingredients and portion size as clearly as possible.
In a market saturated with added flavours and colours, the products had to stand out for their honesty and simplicity.
The snacks were sold on the HealthifyMe app alongside its regular monthly campaigns and discounts. The marketing graphics used appetising imagery to give the products an edge above fried, salty and sugary snacks.
